Your primary customer is the seller who is motivated to
sell below market value. Finding motivated sellers requires
advertising, marketing, salesmanship, and, like any business,
keeping your nose to the ground.
Nothing happens and nothing matters in real estate until you
find a deal. You cannot put together a deal without a motivated
seller and you can only convince a motivated seller to do
something creative or that involves a discounted price. A
motivated seller is one with a very good and pressing reason to
sell below market.
The most common problem new investors face is finding
bargain properties. Many who start out in real estate investing
quit without ever buying their first property. They go through
the motions of looking for deals for a few weeks or months and
then decide it doesn't work. They forget that finding motivated
sellers is similar to the salesman finding his first customer .
. . it takes persistence and hard work.
FIND THE MOTIVATED SELLER
At the cost of sounding redundant, the concept is simple: find
motivated sellers that are willing to sell their properties at a
discounted price or "soft" terms. Currently, the real estate
market in some parts of the country is hot, hot, hot! Many
people are complaining that the strength of the market precludes
investors from finding deals on properties. The popular
misconception is that in a rising market, even the most
motivated seller can find a buyer for his property at full
market price.
The truth is, you can find deals in ANY market. Real estate
legend A.D. Kessler once said, "There are no problem properties,
just problem ownerships." The definition of a motivated seller
fits squarely within Kessler's idea. A logical person knows
that time, money and effort can solve virtually any real estate
problem. However, some people are too emotional about their
real estate problems or have other motivating issues to deal
with.
Some of these issues include:
· Divorce
· Lack of concern
· Inexperience with real estate repairs
· Time constraints
· Death of a loved one
· Job transfer
· Landlording headaches
· Impending foreclosure & other financial problems
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